This video explains how reflective clothing can save lives. It shows the road situation from a driver's perspective: at what distance a driver can see a pedestrian with and without reflective clothing.

Dovidka.info is a safety project that has been telling Ukrainians how to protect themselves during war and emergencies for four years. The new campaign aims to draw attention to the importance of reflective elements and make them a regular part of life, especially in the dark.

Why is this important?

According to the Ministry of Internal Affairs, in 2025, more than 25 thousand road accidents with victims were registered in Ukraine. Among the main reasons are speeding and failure to maintain a safe distance. The use of reflective elements reduces the likelihood of accidents involving pedestrians by 85%.